A B2B online store, built into your ERP.
Give your trade customers a branded ordering website that shares the same live stock and pricing as the rest of your business. No bolt-on website, no separate accounting, no overnight sync that's always slightly wrong — just orders that flow straight through.
A bolt-on website and separate accounting will always be slightly out of sync.
Most distributors run a website that keeps its own copy of products, stock and prices — then sync it overnight and re-type orders into their accounts. Cognit's store is part of the ERP, so there's nothing to sync and nothing to re-key. The store, the stock, the pricing and the books are one system.
Everything a B2B store should do — and nothing it shouldn't
Because it's part of the ERP, your store does things a bolt-on never can.
Always-accurate stock
The store reads your live inventory, so it can't oversell. No overnight sync, no apologising to customers for items that were never really in stock.
Customer-specific pricing
Every customer logs in to see their own agreed pricing and price lists — automatically, with no spreadsheets emailed around or pasted into a website.
Saved pantries & quick reorder
Regulars rebuild last week's order in a tap. Saved pantries and full order history turn a 20-minute job into 20 seconds — so they order more, more often.
Ordering 24/7
Your customers place orders any time, day or night, without tying up your phone lines or your team. The store is open even when the office isn't.
Orders flow straight through
Every online order lands in the ERP ready to pick, invoice and post to the ledger — no re-keying, no copy-paste between a website and your accounts.
Branded as yours
It's your store, in your branding — customers experience it as part of your business, not a generic third-party portal bolted on the side.
From the store to your ledger, in one flow.
When a customer checks out, the order doesn't sit in a website waiting to be re-typed. It lands in Cognit ready to pick, invoice and post — so your team does the work once, and your numbers are right immediately.
- ✓ Order reserves live stock the moment it lands
- ✓ Flows to the warehouse to pick, pack & route
- ✓ One click to a branded invoice, emailed to the customer
- ✓ Accounts receivable & the ledger update automatically
Built for businesses that take repeat trade orders
If you hold stock and your customers reorder, the built-in store earns its keep fast.
Food & foodservice distributors
Cafés, restaurants and retailers reorder from a live catalogue with their own pricing — proven across New Zealand and Australian food distribution.
Wholesalers & importers
Trade customers self-serve their ordering while your team focuses on selling, not taking orders down the phone.
Product & supply businesses
Anyone who holds stock and takes repeat B2B orders gets a storefront that's always in step with real inventory and accounts.
Online store questions, answered
Is the online store really built into the ERP? ＋
Yes — and that's the whole point. The B2B e-commerce store isn't a plugin or a separate website wired up to your ERP. It's part of Cognit, reading and writing the same live data as your inventory, pricing, invoicing and ledger. That's why stock and prices on the store are always right, and why orders need no re-keying.
Why is a built-in store better than a bolt-on website plus separate accounting? ＋
A bolt-on website keeps its own copy of products, stock and prices and has to sync with your other systems — which means delays, mismatches and overselling, plus re-typing orders into your accounts. With Cognit there's nothing to sync: the store, the stock, the pricing and the books are one system. Orders flow straight through to picking, invoicing and the general ledger automatically.
Can each customer see their own pricing? ＋
Yes. Customers log in to their own account and see their agreed pricing, price lists and order history. You set special pricing per customer or customer group once, and it's applied everywhere — on the store, on staff-entered orders and on invoices.
What happens to an order after a customer places it? ＋
It lands directly in Cognit as a sales order, reserves live stock, and flows to the warehouse to be picked and delivered. From there it's one click to a branded invoice, with accounts receivable and the general ledger updating automatically. Nobody re-keys anything.
Can customers reorder quickly? ＋
Yes. Saved pantries let regulars rebuild a standard order in a tap, and full order history means they can repeat any past order instantly. Faster reordering means customers order more often.
Is this suitable for wholesale and distribution businesses in New Zealand? ＋
Absolutely. Cognit's built-in B2B online store is proven in food and wholesale distribution across New Zealand and Australia, and is built for wholesalers, distributors, importers and product businesses that take repeat trade orders.
